Billboard  (2004)

The Roy and Mary Jones Art Collection
California State Polytechnic University-Pomona

Single channel video
Stereo audio
5:15 exhibition loop    1:00 sample


     A monotonous snare drum riff drives this composition; with each drum roll words fly and tumble onto the screen, then exit.  A man in neon outline eats ravenously, constantly.

     The rhetoric of Billboard is that of mass advertising, vaudeville, and TV situation comedy.  It's a sales piece, designed first and foremost to simply get and hold the attention of the audience.  What it's selling is a message with several possible interpretations.